FROM GREEN TO SCREEN: A Virtual Journey of Family, Food and Farming

About Us

We are a partnership created under the European TASTE program, led by Società Agricola Dai Dellerba in collaboration with Agriturismo Tenuta La Serra and Radici Piemontesi (Italea Piemonte). Together, we combine the authenticity of Piedmont’s rural tradition with the innovation of digital tourism.

Goals and Achievements

The project aims to make the excellence of our region accessible to everyone, wherever they are, through:

Immersive Virtual Tours: 360° digital experiences narrated directly by producers among the hills of Pinerolese and Chierese.

At-Home Tasting Kit: A selection of our farm products shipped directly to your home for a complete sensory experience.

Digital Storytelling: Family video recipes and guided online tastings to rediscover the deep connection between food and cultural roots.

Sustainability and Inclusion: A digital tourism model that breaks down geographical and physical barriers, promoting inland rural areas.

Project co-funded by the European Union under the “Go Green, Get Digital, Be Resilient” program.

malvasia tasting

Agriturismo Tenuta La Serra

Hazelnut Cake - Recipe